Narcissism is a characteristic of charismatic leadership that warrants separate mention because of its major link with charisma. Narcissism is a relatively stable personality trait characterized by a sense of personal superiority, a desire for power, and a sense of self-importance. Narcissists have little empathy for others because they are so focused on themselves. Many charismatic leaders are narcissistic, or self-adoring in excess.

The narcissistic leader is likely to be charming except when engaging in excessive self-puffery and blaming others for mistakes. Part of being charismatic is having a self-promoting personality. They frequently toot their own horn and allow others to know how important they are. At their best charismatic leaders who are narcissistic are effective in their roles. On the positive side, the air of confidence and dominance so characteristic of narcissism often inspires followers.