The first stage in any HR program is recruiting, closely followed by selection. Strategic recruiting has become a cornerstone for many companies, in which recruiting practices are developed in alignment with long-term strategic goals. The best recruiting system attracts candidates know about the job and the organization. These candidates are likely to have a better fit between their skills and the job requirements, and to be more satisfied in the jobs they take.

The most effective recruiters—internal or external—are well informed about the job, are efficient in communicating with potential recruits, and treat recruits with consideration and respect. Recruiters use a variety of online tools, including job boards and social media, to bring in applications.