There is more to repeated negotiations than just reputation. The interpersonal component of relationships with repeated negotiations means that individuals go beyond valuing what is simply good for themselves and instead start to think about what is best for the other party and the relationship as a whole. Repeated negotiations built on a foundation of trust also broaden the range of options because a favor or concession today can be offered in return for some repayment further down the road.

Repeated negotiations also facilitate integrative problem solving. This occurs partly because a sense of trust and reliability has been built up. Negotiators who consistently demonstrate honesty and integrity usually have better outcomes.