Some negotiations occur among parties that meet only once and in isolation from other individuals. In organizations, however, many negotiations are open-ended and public. When you are trying to figure out who in a work group should do a tedious task, negotiating with your boss to get a chance to travel internationally, or asking for more money for a project, there’s a social component to the negotiation.

You are probably negotiating with someone you already know and will work with again, and the negotiation and its outcome are likely to be topics people will talk about. To understand negotiations, then, we must consider the social factors of reputation and relationships.