Effective communication is difficult under the best of conditions. Cross-cultural factors clearly create the potential for increased communication problems. A gesture that is well understood and acceptable in one culture can be meaningless or lewd in another. Several problems are related to language difficulties in cross-cultural communications. First are barriers caused by semantics. Words mean different things to different people, some don’t translate between cultures.

Second are barriers caused by word connotations. Words imply different things in different languages. Third are barriers caused by tone differences. In some cultures, language is formal; in others, it’s informal. In some cultures, the tone changes depending on the context. Fourth are differences in tolerance for conflict and methods for resolving conflicts. People from individualist cultures tend to be more comfortable with direct conflict and will make the source of their disagreements overt.

There is much to be gained from business intercultural communications. Because we have differences, we have an opportunity to reach the most creative solutions possible with the help of others if we communicate effectively. When communicating with people from a different culture, what can you do to reduce misinterpretations? Know yourself. Recognizing your own cultural identity and biases is critical to understanding the unique viewpoints of other people.

Foster a climate of mutual respect. Clearly establish an environment of equality and mutual concern. This will be your “third culture” context for effective intercultural communication that transcends each person’s cultural norms. State facts, not your interpretation. Then, delay judgment until you’ve had sufficient time to observe and interpret the situation from the differing perspectives of all concerned.

Consider the other person’s viewpoint. Before sending a message, put yourself in the recipient’s shoes. What are his or her values, experiences, and frames of reference? Remind members of the group of your common goals, mutual respect, and need to adapt.