Transformational leadership is a story in three parts. But those parts are closely integrated, so buckle up for a longer video than usual.

Watching this video is worth 3 Management Courses CPD Points*.
See below for details

Introduction to Leadership
Program 3: Managing and Leading Individuals
Course 11: Leadership
Section 2: Models of Leadership

Other videos in our Introduction to Leadership:
What is Visionary Leadership? https://youtu.be/dGQk5EFHUZU
What is Charismatic Leadership? https://youtu.be/2hMsWlwQaJQ
What is Authentic Leadership? https://youtu.be/jmBDAQ4w4mY
What is Servant Leadership? https://youtu.be/A-cV0yx2LeM


LESSON NOTES
James McGregor Burns distinguished between 2 types of leadership:
- Transactional Leadership (our video: https://youtu.be/MF_UHssYlSA)
- Transforming Leadership - addresses higher needs, priorities, and desires in the people who follow you.

Bernard Bass shifted the terminology to Transformational Leadership. Transformational leaders earn trust, respect, and admiration of their followers by:
1. Growing awareness of the purpose of tasks and the organization, and why they are important
2. Creating a desire to go beyond self-interest and serve their team, organization, or community
3. Helping them craft and work towards their highest-level goals

Bass codified the four basic components of Transformational Leadership - the Four I’s:
- Idealized Influence
- Inspirational Motivation
- Intellectual Stimulation
- Individualized Consideration

Gary Yukl suggests we need to focus on 6 activities:
1. Articulate a clear and appealing vision
2. Explain how the team can achieve the vision
3. Act with confidence and optimism
4. Show confidence in your followers
5. Emphasize key values with dramatic and symbolic action
6. Lead by example

Warren Bennis and Burt Nanus suggested 4 abilities that leaders need. Management of:
1. Attention
2. Meaning
3. Trust
4. Self

Books on Transformational Leadership
James McGregor Burns
Leadership - https://geni.us/YyWmHdz
Transforming Leadership - https://geni.us/dh0is
Bernard Bass
Bass Handbook of Leadership - https://geni.us/sKyt
Transformational Leadership: A Comprehensive Review of Theory and Research - https://geni.us/H4zPY
Gary Yukl
Leadership in Organizations - https://geni.us/hAiaA
Warren Bennis and Burt Nanus
Leaders: Strategies for Taking Charge - https://geni.us/zmQj3SC
Max Landsberg
Landsberg’s wonderful short book is structured around the four I’s
The Tools of Leadership - https://geni.us/sUMIkM

RECOMMENDED EXERCISE
Become a transformational leader.
List three things you can do, to strengthen your leadership in each dimension:
1. Idealized Influence (2 MC CPD Points)
2. Inspirational Motivation (2 MC CPD Points)
3. Intellectual Stimulation (2 MC CPD Points)
4. Individualized Consideration (2 MC CPD Points)

DOWNLOADS
Free:
🧰 CPD Tools - https://gum.co/MC-CPD
Paid:
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)

RECOMMENDED READING
There are many Leadership books. And there is also a huge range represented in different lists of the best. This no-doubt reflects the different contexts for leadership.

Any recommended list must be subjective. I have chosen ones that made me think, and are of particular value to managerial leaders: not sportspeople, military leaders, or CEOs. In no order:

Leaders Eat Last
https://geni.us/ZIawP8Y
Start with Why
https://geni.us/D8ZSs
Humble Leadership
https://geni.us/KMuCl
The Leadership Challenge
https://geni.us/nyQ3
The New Leaders
https://geni.us/5ziIw
Shackleton's Way
https://geni.us/Oicsj
Why should Anyone be Led by You
https://geni.us/xugbBk1
The Habit of Excellence
https://geni.us/VIz8Z

⭕️ Links to our recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of tools to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (affiliated)

MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free downloadable CPD record log.
Download at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you just watched the video, record 3 MC CPD points
- If you also carried out all the recommended exercises, score 11 MC CPD points

CHAPTER MARKERS
00:00 - Transformational Leadership
00:20 - Part 1: James McGregor Burns - Transforming Leadership
02:41 - Part 2: Bernard Bass - Transformational Leadership
04:27 - Idealized Influence
04:48 - Inspirational Motivation
05:02 - Intellectual Stimulation
05:21 - Individualized Consideration
05:48 - Gary Yukl: Leadership Focus
07:34 - Part 3: Warren Bennis and Burt Nanus - Leaders
07:54 - Management of Attention
08:04 - Management of Meaning
08:30 - Management of Trust
08:58 - Management of Self
09:36 - Summing up Transformational Leadership

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