Victor Vroom offers us a powerful process model of motivation: expectancy Theory. It's less well-known than it should be. Expectancy Theory won't tell you what motivates people. Bt it will tell you why motivation sometimes works, and why it sometimes fails.

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This video is part of course module number 3.7.2
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 2: Process Models of Motivation

Primary videos that precede this video include:
Introduction to Motivation https://youtu.be/hbPGqPLv2s4
The Fundamentals of Motivation https://youtu.be/IVjnAZ-8-dY

Primary videos that follow this video include:
Process Models of Motivation
- Elton Mayo and the Hawthorne Experiment https://youtu.be/jRMO43s5NGY
- Victor Vroom and Expectancy Theory https://youtu.be/WDgF7Avijlc
- John Stacy Adams and Equity Theory https://youtu.be/ksnCw96vg7M
- Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs

LESSON NOTES
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Victor Vroom offers us a powerful process model of motivation: expectancy Theory.
We can represent it, as Vroom did, as a motivation Equation:

M = E x I x V (Expectancy x Instrumentality x Valence)

But here, I simplify it further by illustrating it as a chain of motivation. And, if any one of the links is weak, motivation will fail.

RECOMMENDED EXERCISE
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1. Have you ever seen motivation fail? How did the events in your experience reflect Vroom's Expectancy Theory? Reflect on what your own experiences tell you about the effectiveness of the two approaches to management. Make notes in your journal, notebook, or workbook. (3 MC CPD Points)

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RECOMMENDED READING
=====================
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ

For a solid introduction to motivation:
- HBR Guide to Motivating People https://geni.us/sO2IKgn

Vroom's Expectancy Theory is one of the models covered in my own book,
The Management Models Pocketbook https://geni.us/APchbf

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
- Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
- Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
- Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
- Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
- The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH

Management Courses Continuing Professional Development (CPD) Points
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