Retaining qualified personnel is a major concern of all HR leaders. The values, beliefs, traditions, and other artifacts associated with organizational culture help perpetuate relationships and reinforce the organization’s environment. When relationships are free of conflict, threats, and confrontations, positive attitudes and a healthy environment help promote the organization's vision and goals.

When a culture reinforces the value of employee through rewards and recognitions, allows for autonomy, and fosters mutual and self-respect, job satisfaction is a natural outcome. HR leaders promote a positive culture by connecting employees with their work and the organization.