Maximizing human potential is accomplished through process-structured, custom-designed programs. Maximizing human capital comes not from control, but from liberating intelligence, from fostering pride in one's work, and from allowing people to have a vested interest in their accomplishments.

Traditional organizational structures work against the benefits of distributed intelligence-freely sharing knowledge and ideas and working cooperatively to improve continuously both individual and organizational goals. Information systems are needed that encourage the use of data and creativity to solve problems and make decisions.