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In this Microsoft Excel video tutorial I demonstrate how to write a formula that will calculate a return on investment. Return on Investment (ROI) is a fundamental financial metric used to assess the profitability of an investment or a business endeavor. It's a percentage that tells you how much profit you've generated relative to the cost of the investment. Calculating ROI is essential for making informed financial decisions.
I look at two scenarios, the first looks at 5 campaigns and their associated sales and cost values. The second example takes an initial investment value (10K) and calculates the ROI for each year of the investment.
00:00 Introduction
00:26 Return on investments: sales and cost
01:14 Return on investment: an investment over 5 years
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