In this video, I explain non-financial measures.
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Nonfinancial measures are metrics that are not based in monetary units but rather in other quantifiable aspects of performance. These measures are used to track the efficiency, effectiveness, quality, and success of an organization's operations in various areas that do not directly pertain to financial metrics like revenue, profit, or return on investment. Here are some examples of nonfinancial measures:

Customer Satisfaction: Gauging customer satisfaction through surveys, feedback, and ratings.
Quality: Measuring the quality of products or services through return rates, defects, or compliance with standards.
Efficiency: Metrics such as production times, waste percentages, or resource usage rates.
Innovation: Tracking the rate of new product development, patent filings, or the percentage of revenue from new products.
Employee Performance: Using performance reviews, training levels, employee turnover rates, or engagement scores.
Brand Recognition: Assessing brand strength through market surveys or social media mentions.
Sustainability: Metrics related to environmental impact, like carbon footprint, energy consumption, or recycling rates.
Safety: Workplace safety statistics, such as the number of accidents or near-misses.
These measures are critical for an organization as they can often drive the financial outcomes and are indicative of the underlying health and potential of the business. They also help an organization align its strategy with its operational activities and can be more indicative of long-term success than financial measures alone.

Employee turnover rate is a metric that measures the rate at which employees leave an organization and are replaced by new employees. It's a critical human resources metric because it can be an indicator of the workplace environment and satisfaction, as well as the cost-effectiveness of maintaining a skilled workforce.

The customer retention rate is a measure of how well a company is keeping its customers over a period of time. This rate is crucial because it typically costs less to retain existing customers than to acquire new ones, and loyal customers often spend more and can provide free word-of-mouth promotion.

Labor productivity rate measures the amount of goods and services produced (output) per unit of labor (input) over a specific period. It's a key indicator of economic performance and an organization's efficiency. Labor productivity growth can result from improvements in technology, tools, equipment, skills, or the organization of work.