Learn the art of ranking mobile apps and games in Google Play Store and App Store in this complete App Store Optimization (ASO) tutorial and free course. Here, you will learn the complete ASO strategy, with practical tips and best practices you need to use to increase app installs and downloads.

What is App Store Optimization?

App Store Optimization, or ASO, is the process of optimizing a mobile app’s ranking within app stores, like Google Play Store and Apple’s App Store. It is sometimes also referred to as App Store Marketing or Mobile App SEO.

Implementing ASO aims to broaden the reach of a mobile app and increase the number of downloads by improving its search ranking and user experience. ASO is also crucial for brand exposure, audience engagement, and positive reviews.

Why App Store Optimization is Important

There are more than 5 million apps available on Google Play Store and Apple App Store. This means that there are hundreds of mobile apps for every category, increasing the competition among the app creators.

App Store Optimization helps the app creators to fight this competition by improving their rankings, the number of downloads, and users. When the app is easily discoverable in a specific category, it gets more downloads.

If the ranking of an app is low and is not discoverable, the purpose of building the app remains unfulfilled because not many people are using it.

Developing a proper strategy for ASO and mobile app marketing is crucial for the success of the app. By bringing in organic installations, it reduces the amount of money spent on paid downloads.

Learn App Store Optimization (ASO): Full Tutorial & Course

Here is what you will learn in this full App Store Optimization course free:

What is ASO (App Store Optimization)?
Importance of ASO
Popular App Stores
Google Play Ranking Factors
Keyword Research for App Stores
How to rank app in Play Store?
App Store Optimization for Games and Apps

In this 6+ hours of App Store Optimization Tutorial, you will learn several other important things related to App Marketing. We have covered the completed app store optimization strategy with tips and best practices.

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