Full Copywriting Course for Beginners in 7 Hours (2024) | Become Copywriter Without Experience (FREE)

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Timestamps:
00:00:00 - Introduction to the Copywriting
00:01:47 - What is Copywriting and Its Role?
00:22:05 - Copywriting Vs Content Writing With Examples
00:32:44 - What are Copies and Different Types of Copies?
00:44:55 - How to Understand Your Audience and Present Your Solution
00:56:11 - How to Create a Buyer Persona
01:05:14 - Essential Fundamentals in Copywriting
01:13:23 - Warren Buffet's Copywriting Secret (Copywriting Technique)
01:20:43 - Importance and Implementation of Call to Action (CTA)
01:28:09 - Boredom-free Writing & Readability: Techniques for Engaging and Readable Writing
01:37:49 - Role of Emotions in Writing and How to Add It?
01:42:10 - Distinguishing Between Needs and Wants in Copywriting
01:45:59 - Importance of Providing a Reason in Copywriting
01:48:36 - Utilizing Specificity and Personalization in Copywriting
01:56:00 - Leveraging Social Proof and Authority in Copywriting
02:04:39 - Differentiating Between Headlines and Taglines
02:09:02 - Significance of Crafting Attention-Grabbing Headlines
02:15:09 - Formulas and Strategies for Crafting Effective Headlines
02:35:29 - Understanding the Distinction Between Features and Benefits
02:41:00 - Techniques to Transform Features into Benefits
02:44:50 - Explanation of the AIDA Copywriting Model
02:54:38 - Understanding the Concept of Slippery Slide in Copywriting
03:00:16 - PAS (Problem, Agitation, Solution): Overview of the PAS Copywriting Formula
03:05:47 - Inverted Pyramid: Introduction to the Inverted Pyramid Writing Style
03:14:45 - Explanation of the 4 C’s - Clarity, Credibility, Consistency, and Conviction - in Copywriting
03:18:55 - Understanding and Implementing the BAB Copywriting Framework
03:25:57 - Introduction to Anaphora, Epizeuxis, and Epistrophe in Copywriting
03:30:22 - Identification and Avoidance of Common Copywriting Errors
03:37:32 - Flexibility in Grammar Rules for Copywriting
03:43:02 - Overview of Essential Copywriting Tools
04:02:34 - Introduction to Effective Power Words for Copywriting
04:12:03 - Key Performance Indicators and Metrics for Monitoring Copywriting Success
04:21:25 - Incorporating Emojis into Copywriting for Enhanced Engagement
04:30:41 - Crafting Effective Ad Copies for Google Ads
04:53:37 - Inspiration from the Facebook Ads Library
05:05:31 - Explanation of Schwartz's Model for Customer Awareness
05:14:53 - Creating Copies Specifically Tailored for Facebook and Social Media Ads
05:34:14 - Overview of Landing Page Fundamentals
05:42:39 - How to Write Landing Page Content?
05:58:48 - Strategies for Generating FOMO (Fear of Missing Out), Urgency, and Scarcity in Copywriting
06:09:28 - Overview of Different Types of Email Marketing
06:17:31 - Crafting Emails for Marketing Campaigns
06:27:50 - Tips for Crafting Concise and Compelling Email Subject Lines
06:36:52 - Overview of Lucrative Niches in Copywriting
06:50:45 - Strategies for Crafting an Attractive Resume
07:09:44 - Tips for Building a Strong Copywriting Portfolio
07:23:42 - Exploring Opportunities in Copywriting Freelance Work

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