#localseo #seo #local

Local SEO Full Course in Bangla | Part 02

What is Local SEO?
Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

Why is Local SEO Important?
I’m not going to throw a bunch of random stats at you.

But I do want to briefly show you a few fascinating statistics to highlight just how huge SEO is for local businesses.

46% of all searches in Google have “local intent” (Search Engine Roundtable).

46% of all searches in Google have "local intent"
29% of all Google SERPs contain a local pack in the results (RankRanger).

29% of all Google SERPs contain a local pack in the results
76% of consumers that search for something local on their phone visit a store that day (Google).

So it’s clear that local searches make up a huge chunk of the SEO world. And if you can get your local business in front of these searches, there’s a good chance they’ll be walking through your door a few minutes later.

How Does Local SEO Work?
At a high-level Local SEO works like “normal” Google search.

When someone does a search, Google scans through its index to provide the best results for that person’s query.

What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

In fact, local SEO has a set of unique ranking signals, including:

The location that the person is searching from
NAP citations
Presence of Google My Business listing
Keywords used in Google My Business profile
Sentiment of online reviews
Keywords used in online reviews
Number of “check-ins” at that location
Shares on social media
Google Maps star rating for that business


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