Whether you're Sergey Brin or an unknown entrepreneur, deadlines are difficult. That's why you need a simple, tough approach, like the one used by George Lois, the legendary ad man and designer. His way? "Don't be a pus--." . . . here's where the blue streak starts.
For the full story: http://www.fastcompany.com/3016143/work-smart/how-you-can-conquer-any-deadline