In our new series, Brand Evolution, we trace Coca-Cola's history, from health aid to happiness-maker.

Read the story:
http://www.fastcompany.com/3035762/watch-128-years-of-coca-colas-history-in-brand-evolution

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Photo Credits:
RANDALL FUNG/CORBIS (MAP); IMAGEZOO/CORBIS (POST CARD); JENNY E. ROSS/CORBIS (POLAR BEAR); ROBERT DOWLING/CORBIS (DOG); PURESTOCK (EXECUTIVES)