Memorable moments from the world's most famous jeans, from the controversial crotch rivet to Michel Gondry's award-winning (and banned) ad.

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http://www.fastcompany.com/3038804/the-history-of-levis-advertising-in-three-minutes

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[Photos: GETTY/FOTOSEARCH / STRINGER (LEVI STRAUSS); GETTY/ PRINT COLLECTOR / CONTRIBUTOR (SAN FRANCISCO ILLUSTRATION); BETTMANN/CORBIS (PROSPECTORS); CHRIS BATSON / ALAMY (501 LABEL); TED STRESHINSKY/CORBIS (EARTHQUAKE); ADVERTISING ARCHIVE/COURTESY EVERETT COLLECTION (WESTERN WEAR AD); HULTON ARCHIVE / STRINGER (CAMPFIRE COWBOYS); FPG / STAFF (GIS); PSL IMAGES / ALAMY (RED TAB); MICHAEL OCHS ARCHIVES / STRINGER (JEFFERSON AIRPLANE); ABC PHOTO ARCHIVES / CONTRIBUTOR (PAUL REVERE & THE RAIDERS); TED THAI / CONTRIBUTOR (OLYMPIC OUTFITS)]