entry strategies, strategic alliance, entry size, scale of entry, entry timing, benefit-cost-risk analysis, market size, consumer wealth, wealth, savings, living standards, potential value creation, unique resources, special know-how, competitiveness, competitive advantage, core competence, early timing, late timing, first-mover advantages, demand preemption, economies of scale, cost advantage, switching costs, second-mover advantages, consumer education, consumer behavior uncertainty, rapid entry, slow entry, strategic commitment, capital investment, specificity of capital, reversibility of investment, strategic flexibility, entry modes, exporting, turnkey project, minority stake, majority stake, controlling interest,