competitive strategies, cost-leadership strategy, competitive pricing, product differentiation, product differentiation strategy, imitation, imitation strategy, efficiency, focus strategy, customer service, employee skills, employee loyalty, employee turnover, innovation, product innovation, process innovation, product quality, service quality, product reliability, financial goals, strategic goals, stated goals, implicit goals, real goals, goal-setting process, top-down goal setting approach, performance evaluation, good goals, bad goals, results-based goals, measurable goals, quantifiable goals, goal time frame, challenging goals, realistic goals, written goals, goal communication,