Textbook: "Managerial Economics" by Salvatore. Demand, supply, market analysis, market, buyers, sellers, analysis, economic analysis, competitive markets, demand, demand vs. wish vs. desires, demand schedule, price, quantity, quantity demanded, factors affecting demand, income, consumer preferences, substitute, law of demand, demand curve, curve slope, negative slope, shift in demand, rising demand, increase in demand, shift-to-the-right,