A step-by-step LinkedIn Lead Generation Tutorial on how to generate leads on LinkedIn.
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0:00 Intro
1:20 Optimize Your LinkedIn Profile
3:50 Sending Connection Request on LinkedIn
7:40 LinkedIn Outreach & Sending Your First Message
11:06 Following Up
12:39 LinkedIn Marketing

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LinkedIn in one of the most effective ways to get in contact with your dream clients.

There are more man 700 million members in over 200 countries.

And a lot of these LinkedIn members are high-level decision-makers that can but your products and services.

But even if this is the case, a lot of people still have trouble connecting with their clients to book appointments.

From sales development reps, business development, account executives, account managers, freelancers, and entrepreneurs, is you're doing any B2B sales and prospecting, you probably have this challenge.

After helping thousands of sellers with this problem, I've discovered it comes down to two main challenges.

People can not get their prospects to accept their LinkedIn Connection Request
If the person accepts the connection request, they don't know what to say in the first message to book an appointment

Step 1) Optimize Your LinkedIn Profile - Most salespeople fail to generate leads on LinkedIn because their LinkedIn profile is not optimized to bring value for their prospects. For any type of LinkedIn lead generation to work, make sure you're talking about how you bring value to your customers instead of just talking about yourself. Your LinkedIn profile is not a place to list out every type of service you offer. Instead, focus on what problems you solve for others.

Step 2) Sending Your Connection Request on LinkedIn - After optimizing your LinkedIn profile, the next step is to send a connection request with your prospect. You either use the default LinkedIn connection request or write your own custom LinkedIn connection request to increase your conversion rates.

Step 3) LinkedIn Outreach & Sending Your First LinkedIn Message - When it comes to sending your first LinkedIn message for lead generation, I recommend starting a casual conversation and asking questions to understand the prospects' pain points. You can ask for a meeting on the first message or ask for the meeting later once you get the conversation going. The key is to test both strategies to discover which LinkedIn lead generation strategy works best in your industry.

Step 4) Following Up - My recommendation is to follow up one to three times after your initial message. Sometimes people mean to respond to your LinkedIn message but get too busy.

Step 5) LinkedIn Marketing - As you start connecting with more prospects, make sure to consistently post content on your LinkedIn page at least a few times per week. Posting content daily is more ideal for building more authority with your prospects on LinkedIn. Some content ideas include sharing videos, quotes, pictures, and long-form copy. Just make sure your LinkedIn content marketing strategy aligns with your business. As you post more content on your LinkedIn feed, you gradually become an authority to your connections, which increases your conversation rate from stranger to book an appointment.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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