Learn how to cold email clients and book more appointments with your dream clients.

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0:00 Intro to Cold Email Clients
00:41 Setting the Scene
02:33 Find a Specific Pain Point
05:35 Write The First Email
13:19 Refine


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Setting The Scene
For this cold email tutorial, we'll be acting as if I was a brand new sales development rep working at a software company. Let's say it's my responsibility to send cold emails and do sales prospecting to generate meetings and eventually close deals.

Find a Specific Pain Point
The first thing I would do as a new sales or business development representative is to reach out to the appropriate people on my team, whether its other salespeople, product, marketing, etc. and ask questions to understand why our customers buy. For lead generation and sales prospecting with cold email, you're typically looking for specific pain points your product or service can solve.

Write The First Email
Once you've identified the critical pain ports your sales prospects experience, the next step in the lead generation process is to write your cold email. For this cold email, you'll want to use my Pain Formula Cold Email Template.

Refine
Once you send out your first cold email campaigns, you'll need to see what worked and what didn't work. As you start talking to more sales prospects over the phone, pay attention to what got them interested in taking your sales call. Take the parts that worked well, refine and tune your cold email to make them sharper and resonate more with your prospects. Next, repeat the cycle, and you'll see your response rates increase over time.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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