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Discover how to use AdWords and Bing Ads to drive more phone calls to your business. You can drive targeted phone calls directly to your business by taking advantage of some unique features that these PPC Advertising networks offer.

First, we'd recommend utilizing desktop call extensions so that your phone number shows when people are searching on a desktop computer. You will be able to drive more phone calls with more overall desktop phone impressions.

Second, we'd recommend that you use mobile call extensions, which add a clickable call button to your mobile advertisements in Google AdWords and Bing. When a potential customer clicks that button, you pay for that click and they call you directly, which generally leads to more overall revenue.

Third, Call-Only Mobile campaigns in AdWords help you focus on ONLY driving phone calls through mobile devices. Instead of driving clicks to your website, you would focus solely on driving phone calls to your business.

Last but not least, website call conversions are very popular so you can track phone calls after people click on an ad through to your website. Google can dynamically show a trackable call forwarding number that will help you determine the overall value of phone calls.