This is our fast and simple bing ads search campaign tutorial updated for 2017. If you are looking for a quick video where you can understand more about bing ads, ppc advertising, pay-per-click, and search engine marketing, this is the perfect tutorial for you.
We start by going over Bing Ads, all of the capabilities you have, and exactly how to get started with your first search campaign. From there, we go through creating the campaign, setting up ad groups, creating multiple ads, targeting keywords, setting keyword bids, and setting your budget. There is a lot to consider when you embark on bing advertising and digital marketing in general, and this video tutorial should be helpful for you as you get started.
Bing Ads is an incredible advertising channel and platform that is very similar to Google AdWords. The main difference is you bid on the Bing, Microsoft, and Yahoo search engines along with other partners. You can get tons of website traffic for a low price by using Bing Ads, and there isn't as much competition as you would see on Google AdWords.
I always recommend testing both Bing Ads and Google AdWords for Pay-Per-Click Advertising to clients. They are both tremendous platforms and you can't go wrong with either of them. The key is to know how to bid on keywords, how to set up ad groups properly, and how to optimally spend your budget to maximize conversions.