What are the different Bing Ads bidding strategies? What is Target CPA bidding? What is Maximize Conversion bidding? Our Bing Ads bidding strategy and bid tutorial is updated for 2018 and includes the newest Bing Ads bid strategies. Any questions you have about PPC bidding using Bing will be answered in this video. You will learn the process of bidding, strategies, and more.

Learn more here: https://docs.microsoft.com/en-us/bingads/guides/budget-bid-strategies?view=bingads-12

Bing Ads Bidding Strategies Types:

Bing Ads Enhanced CPC Bidding

With EnhancedCPC or Enhanced CPC bidding, you allow Bing to increase or decrease your bids to help you drive more conversions. Enhanced CPC stands for Enhanced Cost-Per-Click and it means that Bing will increase your current bid by 30% or they will decrease it by 100% depending on their data and algorithm. If they have data that shows a specific search query is more likely to lead to a conversion for your business, they will be more aggressive with your bid.

Bing Ads will find patterns and use those patterns to improve campaign performance. This bidding strategy requires 15 conversions over a 30 day period in order to use it.

The EnhancedCpc bid strategy is available only for Dynamic Search Ads, Search, and Shopping campaigns.

The EnhancedCpc bid strategy is available to all advertisers worldwide. Note that we will only "enhance" your bids when your ads serve in the following countries/regions: Australia, Canada, France, Germany, India, Italy, Netherlands, Spain, Sweden, Switzerland, United Kingdom, and United States. When your ads serve outside of these countries/regions, your manual bids are unaffected.

For Bing Shopping Campaigns, Enhanced CPC is available only to advertisers in France, Germany, United Kingdom, and United States.

Bing Ads Manual CPC Bidding

Manual CPC stands for manual cost-per-click and it allows you to set a single bid for your keywords. Bing Ads will not adjust that bid and will continue to bid based on the bid you have set. This is every campaign's default bid strategy via Bing Ads API unless you chose a different strategy when creating your campaign.

Manual CPC is not recommended unless you are just trying to drive traffic. It does not take into account your conversions or campaign performance.

Bing Ads Maximize Clicks Bidding

With the Max Clicks bidding strategy, Bing Ads will automatically set your bids with the sole purpose of driving cheap clicks to your website. If you are bidding on 100 keywords, Bing Ads will find the cheapest method to drive traffic to your website. Bing will automatically set and adjust your bids in real-time to drive you clicks

You can set a Maximum CPC for your Maximize Clicks Bing Ads strategy if you want to keep your costs controlled.

The Maximize Clicks bid strategy is available only for Bing Dynamic Search Ads and Search campaigns.

The Maximize Clicks bid strategy is available only to advertisers from the following countries: Australia, Canada, France, Germany, India, Italy, Netherlands, Spain, Sweden, Switzerland, United Kingdom, and United States, and works best for campaigns that do not target outside those countries/regions.

Bing Ads Maximize Conversions Bidding

With the Max Conversions bid strategy, you don't need to set ad group or keyword bids. Bing Ads automatically sets your bids in real time to get as many conversions as possible within your budget.

If you want greater control over your bids while using Maximize Conversions, you can also set a maximum CPC (cost per click).

The Maximize Conversions bidding strategy is available only for Bing Search Ads campaigns.

The Maximize Conversions bid strategy is available only to advertisers targeting the following countries: Australia, Canada, France, Germany, United Kingdom, and United States.

Bing Ads Target CPA Bidding

With the TargetCpa (cost per acquisition) bid strategy, you don't need to set ad group or keyword bids. You set your budget and your target 30-day average CPA, and Bing Ads automatically sets your bids in real time to get you to this average. Some conversions may cost more than your target and some may cost less, but Bing Ads will try to make sure your average cost per conversion is in line with your target.

For Target CPA and Maximize Conversions bidding, You need to have conversion tracking set-up on your website (a UET tag and a conversion goal) and have at least 15 conversions in the last 30 days in order to use the Target CPA or Max Conversions bid strategies. If your campaign falls below 15 conversions over any 30-day period, Target CPA will stop optimizing your bids automatically.

Note

The Target CPA bid strategy is available only for search ad campaigns.

The Target CPA bid strategy is available only to advertisers targeting the following countries: Australia, Canada, France, Germany, United Kingdom, and United States.