Should you use Google AdWords and Bing Ads at the same time? Does it make sense to run your PPC ads for both search engines and search networks? These are common questions I get about Bing Ads because many people don't believe it's a popular search engine.

What is Bing Ads?

Bing Ads is the search engine marketing channel that is very similar to Google Ads. Instead of targeting keywords through Google, you target keywords through Yahoo, Bing, AOL, and more.

Should I Use Bing Ads?

Yes, absolutely. Not only does Bing Ads have a lot of the same features of Google AdWords, you can actually import your campaigns directly into Google AdWords.

URL From Video:

Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money: https://adespresso.com/blog/google-or-bing-or-both/

Sources:

https://advertise.bingads.microsoft.com/en-us/insights/planning-tools/bing-network-audience

https://www.neowin.net/news/bing-grabs-33-market-share-in-the-us-according-to-data-presented-by-microsoft

Bing Network Audience:

With Bing Ads and insights about your audience, you can reach more customers and get more results. For instance, the Bing Network audience spends 34% more online when shopping from their desktop computers than average internet searchers.

Bing's search network gets over six billion unique monthly searches per year. The monthly active user base using Bing Ads regularly is 145 million people, which makes it a huge search network that can compete with Google. You can reach any target market by using Bing Ads.

Bing allows you to reach 66 million people that never use Google. If people are searching for your products and services, you need to have your ads in front of them. It doesn't matter your vertical, you are leaving potential customers on the table if you don't use Bing Ads along with Google Ads.

Millions of people advertise on Google, making it overcrowded and saturated. Want to rank higher on Google Ads? You need more money. Higher bids. Better ads.

But on Bing, you have dramatically fewer competitors. Overall, this brings down the cost of your clicks dramatically.