Check out our video where we cover targeting websites with your Google Display Network campaigns. You can put your Google Display Ads on specific website placements, and setting it up is very easy. In this video, I go over website targeting strategies, how to create lists of website placements for your ad targeting, how to use the Google Display Planner, and more. Google Display Ads website targeting can be difficult at first, but once you do some testing with your campaigns, you can easily figure it all out.
Google Display Ads Website Targeting: https://surfsideppc.com/google-display-ads-website-targeting/
The Google Display Planner tool used to make it much easier to find websites to target with your advertisements. However, you can still find websites, YouTube videos, YouTube channels, Apps, and App categories by entering keywords, phrases, specific words, YouTube video IDs, and URLs. Google will find related URLs based on your searches, an you can target your ads to different websites and content in general with ease.
Personally, I prefer to target websites along with audiences and demographics to find the right audiences for your Google Display Ads. Targeting websites on the GDN has been one of the popular targeting methods on the Google Display Network since I've started with Google AdWords. It might be referred to as placement targeting or website targeting on the Google Display Network.
Google Display Ads Tutorial 2019: https://www.youtube.com/watch?v=kRLdAjdWfTc
11 Google Display Ads Strategies for 2019: https://www.youtube.com/watch?v=IKOFxwewICg
Google Display Planner Tool 2019: https://www.youtube.com/watch?v=6xqkuLVTiX4
Google Display Network Targeting Methods - GDN Targeting Strategy and Options Explained: https://www.youtube.com/watch?v=_jiYeW6ceRo
In this tutorial, you will see us find placements for https://farmhousegoals.com and https://surfsideppc.com. You can figure out exactly the ways and strategies I use to find placements including websites for targeting. Generally, I start with 100 websites for my targeting and continue to add more website to my campaign.