Learn about Google Ads Custom Intent Audiences - How To Create Custom Intent Audiences And Use Them. Custom Intent Audiences are new and they might change after this video, but we talk about how to create Custom Intent audiences in Audience manager.

Custom Intent audiences will give you the ability to create your own audiences, so you are not limited to the predefined audiences in Google Ads. You can target and reach potential customers that are most likely to be research and potentially buying your product or service. Imagine you are trying to sell a piece of social media software, you might not have the best In-Market audiences to choose from, you so might enter a lot of competitor URLs to get people to buy your product instead of one of your competitors.

You can use Intent audiences:

For Google Display Network Campaigns: Custom intent, In-market: What they are actively researching or planning.

For Video Campaigns: Custom intent, Life events, In-market: What they are actively researching or planning.

Custom intent: Display

You can define and reach the best possible audience with your Google Display campaigns. You can use auto-created Intent Audiences that Google will automatically create based on your website and campaign. You can also define your own audience by entering In-Market keywords, URLs, and apps that your target customer would be using or researching before buying one of your products.

Note: For now, auto-created audiences are available in English, German, Japanese, Spanish, Russian, Portuguese, French, and Italian. Check back for updates, as new languages will be added over time.

Custom intent: YouTube campaigns

You can use custom intent audiences for YouTube campaigns by selecting up to 50 of the keywords that your ideal audience would be most likely to use as they are researching. You can take the keywords directly from a search campaign and use them to create an audience that you can target on YouTube. You want to use targeted keywords and you need to enter enough to have a large audience.

When entering your keywords, you can use the Keyword planner to get suggested bid estimates, see how often keywords are searched, and how keyword search volume changes over time. Learn more about Keyword Planner