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Discover how to set-up desktop and mobile call ad extensions in Google AdWords with some examples from ads as well. We also show Bing Ads call extensions as they are set-up the same way and easy to implement. Call extensions are a great PPC Advertising and Search Engine Marketing (SEM) tool because they help you drive more phone calls to your business while giving consumers an option to call you directly rather than click-through to your website.

Adding call extensions also helps with your overall ad rank and quality scores over time, so there's no downside to implementing call extensions in your account today.