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Discover how to set-up Google AdWords Sitelinks Extensions on your AdWords account, individual campaigns, and individual ad groups. We talk about some Sitelinks Extensions best practices and recommendations based on my experience. As always, you want to test your Sitelinks and come up with a strategy that works the best for your business.

Ad Extensions in AdWords are extremely important because they help your click-through rate (CTR), which helps has a positive impact of your ad rank and keyword quality scores. Ad Extensions like Sitelinks also help you provide more information about your business and its products and/or services to potential customers when they search your keywords.