Check out or Facebook Split Testing tutorial for help on your campaign. Facebook ads split testing gives you the ability to test different variables so you can keep optimizing your campaign. We run Facebook Split Tests for audiences, creative, delivery optimization, and placements. You can choose to select one variable at a time so you can A/B test your campaign until you drive conversions at an effective cost.

You can create your split test when you are in Facebook Ads Manager as you set-up your campaign. You need to select the box right when you are naming your campaign. After you submit your campaign, you can create multiple ad sets and set up your targeting, budgets, scheduling, and creative.

Helpful URLs:

Facebook Ads Tutorial Playlist by Surfside PPC: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7_pqafuN6lvshcT7LUWGgA

If you are looking for more information about Facebook Advertising, we have some great Facebook Ads video tutorials on our playlist.

What is a Facebook Split Test? https://www.facebook.com/business/help/1738164643098669

How Can I Create a Facebook Split Test? https://www.facebook.com/business/help/1159714227408868

Facebook Business Split Testing: https://www.facebook.com/business/measurement/split-testing#