Check out our Facebook Ads Video Advertising tutorial updated for 2017. Facebook video ads can be a great way to market your video and promote your business. Our Facebook video ads example will help you properly set-up your campaign.
First, you need to make sure you have a Facebook business account and a Facebook business page. You will run your video ads directly in your Facebook ads account so you need to set-up billing properly. From there, you need to make sure you have a video that you can use in an ads campaign. Our tutorial will not cover how to create videos and commercials but there are plenty of resources if you aren't sure where to get started.
Second, you need to create your campaign and have a budget and timeframe in mind. When you are creating your campaign, the first thing you need to do is select the Campaign Goal of Video Views with your advertising on Facebook. After that, you need to select your interest, location, behavior, and demographic targeting for your ad. You want to match your video ad to an audience that will be the most interested in your products or services. Facebook video ads for business can only work when you have targeting that will respond and engage with your offer.
Third, you need to upload your Facebook video ad, set-up your ad copy, update your website URL, and add a video thumbnail. When you are creating your actual Facebook video advertisement, you need to set-up everything to get conversions, get video views, and get results.
Lastly, you will find your Facebook video advertising cost after you start running your campaigns. The more that people watch and interact with your video, the less you will pay for video views. That's why it is so important to create beautiful advertisements to keep your Facebook video ads cost as low as possible.