Discover how Facebook Ad Costs work and how to manage your Facebook Advertising Costs for your campaign. Facebook Advertising can get expensive and you might want to understand how much you are going to spend for Facebook PPC Ads. Have you ever asked how much Facebook ad campaigns cost? We do our best to answer that question in this video while also giving you some tips on how to keep your advertising costs optimal.

We do our best to give you Facebook advertising costs explained because it is slightly different than Google AdWords. I would consider Facebook a Pay-Per-Click Advertising channel but you actually don't pay for every click. Instead, you pay for impressions and you run your Facebook ads with a goal in mind like sales, leads, app installs, video views, or traffic. Facebook will optimize your campaign and your ad targeting to achieve your goal. Rather than paying for clicks, they pay to optimize for your goal, which can help you drive more revenue and profit to your business.

If you are looking for a Facebook ad cost calculator or a Facebook ad cost estimator, we won't give you one exactly here but you can learn how to control, manage, and optimize your Facebook budget. It's really impossible to know the cost of Facebook sponsored ads until you actually run your campaign. Depending on the geography or location targeting, age targeting, gender targeting, demographic targeting, interest targeting, audience targeting, and behavior targeting, that will determine your overall cost and Facebook advertising spend.

If you attempt to reach a small, high net worth, and high income audience, it will cost you more than reaching a large, broad audience. However, you need to find the best audiences to target that will achieve your goal, which is usually somehwhere in the middle. That is how the cost of Facebook ads is determined, basically it comes down to competition and your ad relevance score.

How Do You Lower Facebook Costs?

The best way to lower Facebook advertising costs and optimize your campaign is by testing. Test multiple ad sets, ads, ad formats, landing pages, and more. In addition, make sure you are not only tracking conversions through Facebook but also monitoring traffic through Google Analytics. The more data you can track and the better your results, the more you will get out of your marketing dollars.