Discover how to use Google Analytics to create your Google Ads Audiences for your search, display, and video campaigns. We go over some different examples and strategies that you can use to create Google AdWords Audiences to drive more conversions and increase the conversion rate for your campaign. One of the best ways to improve your conversion value and overall conversions in Google Ads is to use data from Google Analytics. You can see a lot of different data about your audience and your website visitors by using Google Analytics.

Google Analytics Tutorial For Beginners - How to Set-Up Google Analytics on WordPress: https://www.youtube.com/watch?v=v42sV_FX2DY

Google Ads Location Targeting Options: https://www.youtube.com/watch?v=FOOzuFkSwDs

Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY

Google Ads Audience Targeting 2019 - Audience Targeting AdWords Search, Display, and Video: https://www.youtube.com/watch?v=icntSFvbQwY

We first start by opening our Google Ads and Google Analytics accounts. You want to make sure you have Google Analytics set-up on your website so you can use your website traffic to find Language Targeting, Location Targeting, Geo-Targeting, Interests, Affinity Audiences, and In-Market Audiences. When you are setting up audiences through your Google AdWords campaigns, you need to make sure you are incorporating your most profitable audiences. You obviously want to use options like Remarketing, Similar Audiences, In-Market Audiences, and Custom Intent Audiences, but what about finding the Age, Gender, and Location of people who visit your website and convert? You can do all of that through Google Analytics with ease.