In Lesson 3 of the Surfside PPC Amazon Affiliate Marketing Training Video Series, we go over how to find the top 15-20 keywords for your website. You need to find the right keywords for your website niche and we go through keyword research strategies and tactics to help you out. The video is not a complete a thorough guide to keyword research, but rather how to get started.
What we recommend doing is finding the top 20 keywords you can build your website around. These will be short tail keywords that are competitive. You can optimize for short tail keywords to begin and continue to build your long-tail keyword research strategy. Once you begin ranking for keywords and finding your top pages, you can keep improving your content for the best search engine optimization strategy.