In Lesson 2 of the Surfside PPC Amazon Affiliate Marketing Training Video Series, we go over how to find a niche market for your website. Finding the right website niche can be vital to your success. There are different strategies and tactics you can take but we make it as simple as possible.

What we recommend doing is following your passion first and foremost. You will struggle with a niche you don't have passion for. After that, make sure you find a large enough market with enough Google search volume so you don't limit your upside.

You need to find a niche market for your website if you want to successfully build an Amazon affiliate marketing business. The thought many people have is to build huge websites with tons of product categories, but in reality you want something narrow and targeted. Instead of selling something like pet supplies, choose a niche like dog collars and dog leashes instead, which has plenty of search volume to increase your earnings.