Check out our Pinterest Ads Audiences tutorial, where we go over how to set-up your Remarketing aka Retargeting audiences, upload your Email List as an advertising audience, create engagement audiences, and create actalike audiences. Everything you need to know about Remarketing with Pinterest, creating Audiences for your Pinterest page, or targeting audiences with your Pinterest ads, we have you covered with our tutorial.
We first start in the Pinterest Ads section of our business page. You absolutely need to have your website confirmed before you can start creating Remarketing audiences. Once you are at the main page, you can click to add a new audience and choose to create one based on your website visitors. You can target All Users on your website with Pinterest retargeting, you can target people who visit certain pages, and you can really narrow it down to reach people with a great offer.