What is Remarketing? What is Retargeting? Our goal is to help you understand Remarketing Ads and Retargeting Ads on services like Google AdWords and Facebook Ads. We will also give you strategies for your next campaign in addition to different ideas you can use to reach your customers. Remarketing and Retargeting might seem complex but the process of creating audiences and targeting them in ad campaigns is pretty simple once you get started. It is much more difficult to improve your retargeting strategy.

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Remarketing and Retargeting allow you to show ads to people who have visited your website, used your mobile app, signed up for your email list, bought something from your website, and more. You can track when people are interacting with your business as well as your individual products and services. One of the best ways to improve your conversion rate and cost per conversion is with retargeting ads. You absolutely want to target people who are in-market for what you are offering.

Benefits of Retargeting

Endless Marketing Goals: Regardless of whether you want to drive leads, sales, event registrations, or even just awareness towards a new product, retargeting gives you that option. It should be an important part of your overall marketing strategy because people are constantly interacting with different content, companies, products, and services. If they paid attention to you, you need to pay to keep them in your sales funnel.

In-Market Customers: Nobody visits my marketing website by accident. It's rare that you will browse or visit a website without having some level of interest in what they are offering. So when someone starts browsing your online store or looking at your list of services, you want to make sure they purchase from you. You can find in-market customers on advertising platforms by using remarketing.

Types of Remarketing:

Standard Display Remarketing/Retargeting: You can show your ads to people who have visited your website before. You are able to segment them based on how long they visited, whether or not they are a return visitor, the pages they visit, and more.

Dynamic Remarketing/Retargeting: Instead of being limited to 3 standard display ads, dynamic remarketing allows you to target people based on the specific pages they visit dynamically. For example, if I visit 10 different product pages on Amazon, they might serve me a dynamic retargeting ad with 4-6 of the products that I viewed. They are able to track each page I visit and serve me a custom, dynamic ad based on my pages.

Remarketing Lists for Search Ads: If someone visits your marketing website and then goes to Google and searches for marketing services, you can increase your bids for them specifically. If someone shows interest, they are generally more qualified than someone who just entered the market.

Customer List Remarketing/Retargeting: You can upload your email list and other buyer information data to retarget people as well. If you have a 5,000 person email list, you can upload it to Google AdWords or Facebook Ads and they will match people based on the Email they use. It is a great way to reach targeted customers.