If you are wondering how to exclude mobile apps in Google Ads in 2019, we will show you 2 ways to exclude all mobile app placements in Google AdWords with ease. A lot of advertisers want to exclude all mobile apps from their targeting, and the old method of adding 'Adsenseformobileapps.com' to your placement negatives no longer works.

If you are asking the question: How do I exclude mobile apps from Google ads? We have the answer for you in the video and the explanation below. If you are wondering How do you get ads to show on apps? You will want to do the exact opposite of what I do in the video.

Surfside PPC Article: https://surfsideppc.com/exclude-mobile-apps-in-google-ads/

In order to exclude apps from your Google Display Network campaigns, you need to exclude individual app categories from your placement targeting. What you want to do first is open your Google Ads Display Campaign, click on the Placements tab on the left, click on Exclusions, and choose 'App Categories'. From there, you will be able to exclude App Categories from the Google Play Store, from the Apple App Store, and from Windows Phone Apps. When you remove mobile app targeting from the Google AdWords interface, you need to exclude each category individually. Once you remove every single category and click on Save, your display ads will no longer show in mobile apps.

The other method to exclude mobile apps involves using Google Ads Editor. You want to download your campaign and any recent changes into Google Ads Editor first. Then, you can click on your Display campaign, click on Keywords and targeting, and you can click on Mobile app categories, negative to add campaign-level and ad group level mobile app negative category targeting to your Google Ads campaign. With Google Ads Editor, it is much easier because you can select to remove all of the Apps at once, and you can remove bulk categories so you don't have to do it individually. Once you add all of the mobile app categories to your negative targeting and your negative placements, you can click on Post changes in Google Ads Editor, and your ads will no longer show on mobile apps.

Last but not least, you can also add mobile apps to your negative placements if specific mobile apps are not performing well. You may want to try that first. In addition, you can remove device-targeting altogether so your ads only show on Desktop devices, and you can add Mobile Bid Adjustments if you are seeing poor performance from Mobile devices.