When you are creating and managing Google Display Network Ads campaigns, your Google Display Targeting is very important for your success. Whether you are trying to drive conversions, brand awareness, or both, there are different audiences and content you can target with your advertisements. Ultimately, you want to reach the audiences that are interested in your products and/or services and you want to reach them at the right times as they browse certain websites, certain videos, certain YouTube channels, and mobile Apps as well.

When you are creating your Google Display Ads campaign, you have the option to target different types of audiences. You can create your own Remarketing/Retargeting audiences using your website, your YouTube channel, your mobile App, and other sources as well. In addition, you can target Similar Audiences, which are created based on your Remarketing audiences. Next, there are In-Market audiences, Custom Intent audiences, Life Event audiences, Affinity Audiences, Custom Affinity Audiences, and Demographics. You can create your own audiences by going directly to the Google Ads Audience Manager as well.

Google Display Ads Audience Targeting Options:

- Remarketing
- Similar Audiences
- In-Market Audiences
- Custom Intent Audiences
- Life Events
- Affinity Audiences
- Custom Affinity Audiences
- Detailed Demographics
- Demographics

Google Display Ads Demographic Targeting Options:

- Gender
- Age
- Parental Status
- Household Income
- Marital Status
- Education
- Homeownership Status

Google Display Network Content Targeting Options:

- Website Placements
- YouTube Placements
- App Placements
- Topic Targeting
Keyword Contextual