Check out our Google Ads Discovery Campaign tutorial for 2022. We create a campaign step-by-step and show some Discovery ads examples and best practices as well. You can learn everything you need to know in order to create your first campaign and run a promotion.

You want to start with conversion tracking so you can optimize for your key performance indicator. Discovery campaigns can run across Gmail, YouTube, and Google Discover. They are a great option when you have a limited-time promotion or you want to launch a new product.

About Google Ads Discovery Campaigns:

- Reach people on the YouTube Home and Watch Next feeds, Google Discover, and Gmail.
- Native Ads are visually appealing and easy to create.
- Get the best results by optimizing for Sales or Leads.
- Google Ads will serve your top-performing ad combinations based on the assets you provide.
- Utilize your data (Remarketing) and custom segments.