There are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids + Conversions, Location of Ads, and your Offer. It can be difficult to optimize Google Ads campaigns, but when it comes to the Google Display Network, you really need to focus on reaching the right audience with the right offer at the right time.

1. Optimize Your Landing Pages

Some questions to ask yourself about your landing pages include: Where is my traffic going? What are people seeing after they click my ad?

2. Optimize Your Display Ads

Some questions to ask yourself about your Google Display advertisements include: Do you have at least two Responsive Display Ads? Have you tested standard display ads?

3. Optimize Your Targeting

Some questions to ask yourself about your targeting include: Are you using Your Data segments? Buyer segments? Are segments not converting?

4. Optimize Bids & Conversions

Some questions to ask yourself about your Google Ads bidding strategy and conversion tracking include:

5. Optimize Where Your Ads Appear

Some questions to ask yourself about your ads include: Are placements not converting? Are you targeting content and audience segments?

6. Optimize Your Offer

Some questions to ask yourself about your offer include: What is your USP?
Is your offer converting with other types of traffic?