Check out our YouTube Video Remarketing Tutorial and learn how YouTube Remarketing Lists and Remarketing Ads work. We show you how to Link your YouTube Channel to your Google AdWords account first by using the Linked Accounts page. Once you link your YouTube and your Google Ads account, you can start building YouTube Video Remarketing Lists with ease, which you can then use for your campaign.

YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

We show you how to actually create a campaign and how to target your YouTube Retargeting Audience. You can build all sorts of Remarketing Lists using key actions from YouTube.

How YouTube Video Retargeting Works:

Remarketing lists are created by first linking your YouTube channel to your Google Ads account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

1. Viewed any video from a channel

You can retarget people who viewed any video from your channel. If 10,000 unique people watched videos on your YouTube channel, you can run Remarketing ads to them.

2. Viewed certain videos

You can narrow down your targeting to certain videos and segment your Remarketing Lists.

3. Viewed any video (as an ad) from a channel

If someone viewed one of your YouTube videos as an ad, you can retarget them with either the same ad or a new video ad.

4. Viewed certain videos (as ads)

You can select the videos you have ran as ads and retarget users who viewed specific videos.

5. Subscribed to a channel
6. Visited a channel page
7. Liked any video from a channel
8. Added any video from a channel to a playlist
9. Commented on any video from a channel
10. Shared any video from a channel