Check out our YouTube Bumper Ads Tutorial where we explain what they are and show you YouTube Bumper Ads best practices. YouTube Bumper Ads are a 6-second non-skippable ad format that run on videos and are managed through Google Ads. The YouTube Bumper Ads meaning is that they are only 6 seconds or shorter, so you must capture a users attention very quickly. You do get a call to action with YouTube Bumper Ads CTA, so you can encourage people to click through to your website.

YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

Surfside PPC URL: https://surfsideppc.com/youtube-bumper-ads/

We answer some popular questions below about YouTube Bumper Ads. You can also find our video on our YouTube Advertising Tutorials playlist. Our goal here at Surfside PPC is to give you all the information you need to get started with running profitable YouTube Ads campaigns through Google Ads.

Surfside PPC 6 Second Bumper Ad Example For Tutorial: https://www.youtube.com/watch?v=Aj0d7N-pWk8

YouTube Advertising Tutorials Playlist: https://www.youtube.com/watch?v=1Vm7HXzjbfM&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

YouTube Ads Tutorial 2019: https://www.youtube.com/watch?v=1Vm7HXzjbfM

What are YouTube bumper ads?

YouTube Bumper Ads are 6-second video ads that are non-skippable and run on YouTube videos and the Google Display Network. They generally run before a video is played and they bumper ads only last 6 seconds or less.

How long are YouTube bumper ads?

YouTube Bumper Ads are 6 seconds or less and you cannot use any video as your bumper ad that is longer than 6 seconds.

Are bumper ads skippable?

No, users must watch YouTube Bumper Ads and they are a non-skippable ad format. Bumper ads would not be considered a TrueView YouTube Video ad format because they are very short and people do not have the option to skip them.

How do you make a bumper ad?

You can create a Bumper Ad by using a video editing software or video creation service. Your YouTube Bumper video ad must be 6 seconds or shorter and you need to upload it to your YouTube channel before you can use it for advertising.

The effectiveness of bumper ads can vary and some people have asked the question: how have bumper ads performed in Google-run studies? Overall, Bumper Ads can be very effective, especially when used with other advertising formats. There are different In-Stream Ad formats, and Bumper Ads can definitely be used to raise brand awareness and product awareness.

Helpful URLs:

Think With Google YouTube Bumper Ads Article: https://www.thinkwithgoogle.com/products/bumper-ads/

YouTube Bumper ads - Making a big impact with small stories: https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/video/youtube-bumper-ads-making-big-impact-small-stories/

Create a video campaign with bumper ads: https://support.google.com/google-ads/answer/7159363?hl=en

How YouTube Bumper Ads Work:

1. Uploaded YouTube videos must be six seconds or shorter. Viewers cannot skip your video ad.
2. Each view of your bumper ad won’t increase the video’s YouTube view count.
3. Bumper ads use target CPM (cost-per-thousand impressions) bidding. Your pay each time your ad is shown 1,000 times.