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Helpful Content Update: https://developers.google.com/search/updates/helpful-content-update

Discover what the September helpful content update is and some tips for improving your website long-term. SEO is a process and it involves creating helpful content for your audience. If you are creating thin content or unhelpful content, your rankings will suffer long-term. Focus on creating high-quality SEO-optimized content and continue using keyword research, content marketing, technical SEO, and follow all SEO best practices to rank high on Google.