Discover how to track marketing campaigns and advertising campaigns using Google Analytics. I will go over how to use the Google Analytics Campaign URL Builder if you have never used it before, and how UTM tracking works. You are able to track specific campaigns for your business and tie them back to your social traffic, paid traffic, email traffic, and referral traffic. If you are having trouble tracking Facebook Ads campaigns, tracking Google Ads campaigns, and tracking conversions in general back to specific sources of traffic, this is the video for you. The Campaign URL Builder is a tool that allows you to add specific campaign parameters like source, medium, ad content, and campaign terms to URLs so you can track Custom Campaigns in Google Analytics.

Surfside PPC Article: https://surfsideppc.com/track-marketing-advertising-campaigns-google-analytics/

Video Table of Contents:

00:00 - Start of video covering the Campaign URL Builder
01:00 - Track Facebook Ads Campaigns into your Google Analytics account
02:15 - Build URL Parameters in Facebook Ads
08:00 - Track Google Ads Campaigns into your Google Analytics account
15:05 - How to Use the Google Analytics Campaign URL Builder

Google Analytics Campaign URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/

In the case you are just getting started with conversion tracking, I have some helpful videos below for Google Ads and Facebook Ads. PPC Advertising channels have made it much easier to track your conversions so you can understand all of the key actions happening on your website. Then, if you are tracking key performance indicators like sales, leads, bookings, calls, and more, you can learn about the sources of traffic that are driving meaningful results to your business.

Google Ads Conversion Tracking: https://surfsideppc.com/google-ads-conversion-tracking/

Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions: https://www.youtube.com/watch?v=rH6YQ2MbX30

Google Ads Google Analytics Goals Conversion Tracking: https://www.youtube.com/watch?v=4_2Zo8tZ50M

Facebook Ads Pixel and Conversion Tracking: https://www.youtube.com/watch?v=WvOYTeOO2rQ

Shopify Conversion Tracking: https://www.youtube.com/watch?v=vTGPcdUshRw

For this specific video, I will be going over 3 separate examples. The first will cover how to track Facebook Ads campaigns into your Google Analytics account. While you can separate your Facebook social traffic and Facebook Ads traffic in Google Analytics, you need to create custom URLs with UTM Parameters in order to understand your top performing campaigns, ad sets, and ads.

After that, I will go over how to track your Google Ads campaigns directly into Google Analytics. With Google AdWords, it is much easier because you just need to link your 2 accounts. Once you link your Google Analytics and Google Ads accounts, you will have auto-tagging enabled and you can track every little detail. That will help you understand exactly how your campaigns are performing.

Last but not least, I will show you how to track a specific marketing campaign or advertising campaign with multiple traffic sources. You will need to use the Campaign URL Builder and plan all the different sources of traffic for your website. Then, you will have 1 campaign in Google Analytics and you can see the successes of your campaign and learn when you run follow-up campaigns as well.