Discover some common Retargeting questions and Remarketing questions that people ask. I will go over each question in detail so you can put together a great retargeting strategy for Facebook Ads and Google Ads. Since Remarketing is one of the best ways to reach new customers, you may have a lot of questions about who you can target, who you can show advertisements to, retargeting best practices, the difference between remarketing and retargeting, and more.

Surfside PPC Article: https://surfsideppc.com/retargeting-questions/

6 Common Retargeting Questions:

1. Can I Use Facebook Retargeting Audiences in my Google Ads Account? Can I use Google Ads Remarketing Audiences for my Facebook Advertising campaigns?

While you can create many of the same website visitor audiences using Facebook Ads and Google Ads, you cannot actually target your Facebook Ads engagement, page like, video view, and other Facebook-specific audiences in your Google AdWords account. In addition, audiences that you create through YouTube cannot be targeted in your Facebook Ads account. You cannot share audiences, but you can create the same audiences using both platforms based on your customer files, people who use your App, or people who visit your website.

2. Can I Exclude/Include People After They Convert On My Website?

Yes, you can create an audience of people who have reached a conversion on your website and either include them or exclude them from your campaign. It's a retargeting best practice to have a strategy for people who have completed a sale or filled out a form on your website.

3. Can I Target People Who Visit Other Websites?

Yes, but only if you are able to place your tracking pixel on the other website. If it is a website that you do not own or you cannot put a tracking pixel on the other website, then you cannot target people who have visited other websites. Remarketing and retargeting are limited to the tracking pixels that tie back into your advertising accounts.

4. Can I Target/Exclude People On My Email List

Yes, you can upload your email list directly to Facebook without limitations. Google Ads requires $50,000+ in spend before you can upload a Customer File, but you can use a page that people redirected to on your website in the past 540 days to keep track of your subscribers.

5. Can I Combine My Retargeting Lists?

Yes, you can combine your Facebook Ads retargeting audiences and your Google AdWords Remarketing lists. For example, you can target people who have visited your website or viewed videos on your YouTube channel.

6. Can I Target People Who Visit Specific Pages on my Website?

Yes, and this is a remarketing best practice. You want to segment people based on the websites they visit if they have not converted yet. Then, you can serve personalized ads based on the interests that people have who visit your website.

Helpful Videos:

Facebook Ads Retargeting Campaign and Facebook Retargeting Audiences Tutorial 2019: https://www.youtube.com/watch?v=Ryzkhr3ohO4

Instagram Ads Retargeting Tutorial 2019 - How To Set-Up Instagram Remarketing Ads: https://www.youtube.com/watch?v=aVWYZfedj8g

Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY