What is a Landing Page? Learn about landing pages and what they are, along with some examples and where you set your landing page for your campaigns. There are plenty of landing page builders and some best practices that you can use as you create a landing page and final URL for your page.

Landing Pages on Wikipedia: https://en.wikipedia.org/wiki/Landing_page

When it comes to digital marketing and landing pages, they are sometimes referred to as lead capture pages, sales pages, destination URLs, final URLs, or destination pages. They are one web page that is used to send traffic to on your website and they are generally designed so customers can click through to your website and purchase your products or sign-up for your newsletter. Sometimes they are standalone pages, and other times they are just another page on your website where you want to send traffic.

Some of the top Landing Page Builders are below:

MailChimp Landing Pages: https://mailchimp.com/features/landing-pages/

Leadpages: https://www.leadpages.net/

Wishpond: https://www.wishpond.com/

Unbounce: https://unbounce.com/

Instapage: https://instapage.com/

Landing Pages can be used for your PPC Advertising campaigns like Google Ads, Facebook Ads, Instagram Ads, Bing Ads, and LinkedIn Ads. They can also be used for your email marketing campaigns and social media marketing as well. Generally, the main goal of your landing page is to land new clients or get people in contact with you.