Check out our video about 12 YouTube Advertising Strategies for 2019 and beyond. We cover our YouTube Ads Strategy, including some of our top tips and best practices that you can use. YouTube Advertising campaigns can be difficult to figure out at first, so we try to give you the best strategies that you can use to get the most out of your budget. You want to optimize your Google Ads spend and your video advertising spend, which is why our video advertising strategies will help you avoid wasting any spend.

YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

YouTube Ads Strategies Surfside PPC Article: https://surfsideppc.com/youtube-advertising-strategies/

In order to create an effective YouTube Advertising Strategy, you want to start with your goals and objectives in mind. Are you trying to drive leads and sales for your business? Are you trying to increase your brand's awareness and improve product consideration for potential customers? From there, you can create your video so that the message matches your brand and encourages people to engage with your website and your content. Part of YouTube Video Advertising is branding, and you need videos that match your brand so when you spend more on video ad campaigns, you can engage your target audience.

YouTube Ads Course: https://surfsideppc.com/youtube-ads/

YouTube Advertising Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

Video Ad Requirements for YouTube and Google Ads: https://support.google.com/adspolicy/answer/2679940?hl=en

Effective YouTube Advertising Strategies: https://www.thinkwithgoogle.com/features/youtube-playbook/topic/advertising-strategy/

12 YouTube Advertising Strategies:

1 - Focus on Targeting Audiences like Remarketing audiences, Similar audiences, In-Market, Custom Intent, and Life Events audiences. In addition, you can target detailed demographics, affinity audiences, and custom affinity audiences.

2 - Exclude People Who Convert Already. You can create Remarketing Audiences for people who have converted on your website and exclude them altogether from your campaign. In addition, you can target people who have converted with more advertisements in case you have any more offers, products, or services that they would be interested in.

3 - Separate Targeting into Different Ad Groups

4 - Use Your Demographics Data from Google Analytics

5 - Target New YouTube Subscribers

6 - Focus on Driving Leads

7 - Target Your Website Visitors with YouTube Ads

8 - Create Different Campaigns for Different Ad Formats

9 - Use YouTube Video Discovery Ads

10 - Test Different Video Ad Durations

11 - Create Professional Videos

12 - Test Shopping Video Ads