Check out our Google Ads Discovery Campaigns tutorial for 2020. I will show you how to create Discovery Ads with a step-by-step process so it's easy to follow, easy to create a Discovery Ads Campaign in Google Ads, and some best practices to be successful. Not only will I show you how I would go about setting up a Discovery campaign, I will also show you where your ads run, how they work, how they differ from Display campaigns, Discovery campaign targeting, Discovery carousel ads, and more.

Where Do Google Discovery Ads Run?

- YouTube Home Feed
- YouTube Watch Next Feed
- Google Discover
- Gmail Social and Promotions Tabs

Google Discovery Ads vs. Google Display Ads:

- Google discovery ads run in Google feeds.
- Google display ads run across websites, apps, and videos.

About Discovery campaigns

According to Google Ads, you can reach up to 3 billion potential customers across the YouTube Home Feed, YouTube Watch Next, Google Discover, and in Gmail Ads.